Rural revitalization is an important approach for the Party and the country to resolve issues relating to agriculture, rural areas and farmers in the new era and realize the coordinating urban and rural development, which is closely linked to the realization of the Chinese dream of national rejuvenation. As the main position of regional talent training and the main channel of knowledge production and innovation, local universities are intrinsically required to serve rural revitalization as well as their duty and mission. It is pointed out that the core to understand why local universities should serve rural revitalization is to explore the characteristics, common connotation and historical development of it. While the discussion on the theoretical foundation and practical experience of local universities serving rural revitalization is the key to understand how can local colleges and universities serve rural revitalization. Based on this, the study clarifies the logic line of why should and how can local universities serve rural revitalization from four different dimensions, including endogenous logic, historical logic, theoretical logic and practical logic, thus providing theoretical and practical reference for local colleges to serve rural revitalization with high quality.