Short-form video advertisements for basic education products, represented by teaching aids, learning machines, video curriculum, learning cards and knowledge wall-charts, are flooding the short video platforms of internet giants. These advertisements adopt the narrative structure of creating psychological conflict, introducing product functions and promoting purchase behavior. The narrative style, such as learning scenes, characters of teacher and students, and encouraging music, are closer to daily life, and the appeal of advertising demands is more direct. The values reflected in the advertisements, such as more points for test, all-round secret script, having famous teachers, critical growth periods and rapid achievements, are contrary to educational commons and theoretical consensus.They strengthen examination-oriented education and parents’ educational anxiety, and generally violate laws and regulations. In the future, we should govern from law, education, and technology in order to promote the regulations of short video advertisements for basic education products.