Accelerating the development of new quality productivity is a key measure to promote the realization of the value of rural ecological products and the comprehensive revitalization of the countryside in China in the new era. With the three major driving forces of technological innovation, production model optimization and industrial upgrading, new quality productivity empowers the quality of rural ecological products, market competitiveness and value realization channels in an all-round way, so as to effectively drive the realization of the value of rural ecological products. However, the current new quality productivity to promote the realization of rural ecological product value is still facing many challenges, mainly manifested in the lack of technological innovation ability leading to the low degree of standardization of ecological products, the shortage of talents and aging knowledge structure constraints on the deep excavation of ecological product value, the single rural industrial structure leading to the lack of diversified development of ecological products, the impact of weak infrastructure on the circulation of ecological products and the efficiency of the transaction, and the lack of a sound policy system to make the ecological product value realization mechanism insufficient. The mechanism for realizing the value of ecological products is not sound enough. In order to solve these problems, it is necessary to make precise efforts at five levels: science and technology drive, talent support, industrial integration, facility improvement and policy guidance, strengthen the technological innovation and standardization of eco-products, cultivate and introduce professionals, promote the optimization of the industrial structure of the countryside and the diversified development of eco-products, strengthen the construction of infrastructure to promote the circulation of eco-products, and improve the policy system to build a long-term mechanism for realizing the value of eco-products, so as to fully unleash the new quality of productivity. In this way, the new quality productivity can fully release the powerful kinetic energy in realizing the value of rural ecological products, and help revitalize rural ecology and high-quality economic and social development.