Against the backdrop of accelerated contemporary society and deep integration with digital technology, emotional anxiety among adults has intensified across the board. Stress-relief toys have evolved from traditional entertainment tools into key mediators embedded in capital circulation, now bearing emotional governance functions. While the market of stress-relief toys has experienced explosive growth, existing research predominantly focuses on individual psychological experiences or the functional aspects of design, failing to reveal the intrinsic connections between tactile practices, emotional transformation, and data capitalization. The introduction of the perspective of “digital touch” provides a new analytical framework for exploring the capitalization of emotional experience in stress-relief toys. This study finds that the shift from “digital touch” to capital generation relies on a dual “material-symbolic” pathway of tactility: materially, it activates users’ bodily memories and elicits emotional projections such as a sense of security; symbolically, it constructs a distinctive symbolic system through merchants’ emotional narratives and user communities, thereby consolidating emotional value. Platform algorithms, quantified self, and community collaboration collectively drive the conversion of emotions into tradable data commodities, while generating a dynamic tension between the soft control of capital and the resistance of user subjectivity. This research breaks through the dualistic framework of traditional psychology and design studies, extends the study of emotional capitalization to the intersection of embodied tactility and digital capitalism, and offers a new theoretical perspective and practical implications for understanding the capitalization mechanism of emotion in digital capitalism.