行动者网络理论视角下方言网红的数字文化中介实践研究
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G206;G125

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重庆市社会科学界联合会调研项目“方言短视频对重庆城市文化基因的激活与传播路径研究”(skldy202529);重庆师范大学语言文字科研项目“方言短视频与重庆地域文化建构研究”(CS202402)


A Study on the Digital Cultural Mediation Practices of Dialect Internet Celebrities from the Perspective of Actor-Network Theory
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    摘要:

    方言网红是数字时代的一种新型数字文化中介,其核心功能是通过行动者网络理论所揭示的转译机制,将地域文化基因转换为可被移动媒介识别、传播和消费的符号,从而实现文化的“可符号化”。在全球化和城镇化引发文化同质化焦虑、方言面临代际传承危机的背景下,基于对84位方言网红的151条短视频及925条用户评论的文本分析,以卡隆(Callon)的“转译四阶段模型”为核心分析框架,系统剖析上述方言网红的文化中介实践。研究发现,方言网红的中介实践是一个以转译为驱动、连接多元异质行动者的动态网络建构过程,核心在于发挥其“语言符号”与“空间关系”的双重中介属性。方言网红通过符号简化、语言“梗化”与美学渲染等策略,将地域文化转译为具有高辨识度的传播单元;平台算法、物质场景等非人类行动者与粉丝、MCN机构等人类行动者被征召入网,共塑传播路径。研究表明,方言网红的中介性体现在其能动性与受制性的张力中——既主动转译文化、构建认同,又深刻受制于算法规则与流量经济。最终,这一实践不仅打破了地理隔阂,重塑了跨地域文化认同,更通过情感动员将线上流量转化为线下经济与社会动能,形成地域文化从符号传播到价值创造的闭环。

    Abstract:

    Dialect internet celebrities represent a new type of digital cultural intermediary in the digital age. Their core function lies in transforming regional cultural genes into symbols recognizable, disseminated, and consumed by mobile media through a translation mechanism revealed by actor-network theory, thereby achieving cultural “symbolizability.” Against the backdrop of globalization and urbanization, which have triggered anxieties over cultural homogenization and endangered intergenerational transmission of dialects, this study analyzes 151 short videos and 925 user comments from 84 dialect internet celebrities using text analysis. Centered on Callon’s “four-stage translation model”, it systematically examines their cultural mediation practices. The research finds that the mediation practice of dialect internet celebrities is a dynamic network-building process driven by translation, connecting diverse and heterogeneous actors. At its heart is the dual mediating role of “linguistic signs” and “spatial relations.” Through strategies such as symbolic simplification, linguistic “memeification,” and aesthetic enhancement, these influencers translate regional culture into highly identifiable communication units. Non-human actors—including platform algorithms and physical environments—are mobilized alongside human actors such as fans and MCN agencies to co-construct dissemination pathways. Research shows that the mediating role of dialect-based internet celebrities lies in the tension between their agency and constraints—actively translating culture and constructing identity, yet deeply shaped by algorithmic rules and the logic of traffic-driven economics. Ultimately, this practice not only bridges geographical divides and reshapes cross-regional cultural identities, but also transforms online engagement into offline economic and social momentum through emotional mobilization, forming a closed loop from symbolic dissemination to value creation for regional cultures.

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贺子宸.行动者网络理论视角下方言网红的数字文化中介实践研究[J].重庆师范大学学报社会科学版,2026,(3):

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  • 在线发布日期: 2026-07-14
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